Proud of the Past. Never Stuck in It.
Uniroyal® tires have been on the road since 1892. That’s longer than most roads have been paved. And when you’ve been around that long, there’s usually a reason—or two or three.
We were founded as the U.S. Rubber Company, and since then, we have earned the trust of five generations of American families.
Our customers trust us to be reliable and authentic. Our brand has sported a lot of looks over the years—from the iconic tiger with paws that grip the road like our tires do to Uni, Roy and Al, the drivers who kept us entertained while also teaching us what not to try at home.
Through every era, we’ve remained authentically dependable, giving our customers exactly what we promise—trustworthy quality and great value. We commit to each corner, never cutting it. Because we want our customers to trust us. And they do.
giant tire sunPhoto Credit: John Schumacher
As Uniroyal evolves and grows, we have no intention of reprioritizing what’s worked for more than a century. Making affordable, dependable tires for smart, sensible customers and their families will always be #1. That’s how it’s been for 130 years.