Our History

Moving America ahead since 1892.

Uniroyal® tires have been on the road longer than most roads have been paved. When you’ve been around that long, there’s usually a reason.

Ours? Drivers trust Uniroyal. They know they’re going to get a good tire. A tire they can depend on to help keep them safe and comfortable. A tire that will perform in both wet and dry weather. And they know this reliability comes at an affordable price.

That’s why Uniroyal has become a trusted part of the lives of millions of Americans over the five generations since we were founded as the U.S. Rubber Company in 1892.

Uniroyal tires muscled up the muscle cars and gripped the road like tiger paws. Our latest power lines continue this innovation, rolling Americans into the future on long-lasting, responsive tires.

And we’re not doing it alone. Our dealer partners have always been our greatest champions, recommending affordable and dependable Uniroyal tires to both long-time and new consumers.

As long as there are vehicles on the road, Uniroyal will be there too. After 125 years, our story is still being written.