Community Involvement

Using the Power of the Paw to Protect a

Critically Endangered Species


We are not like other tire companies, and neither are our community outreach efforts.

In keeping with our long-standing tiger brand association, Uniroyal® Tires is proud to use “The Power of the Paw” to help save critically endangered tigers in the wild.  In support of World Wildlife Fund’s® TX2 tiger conservation initiative, Uniroyal will be donating $20 to WWF® for every eligible Uniroyal brand tires rebate redeemed between October 1-31, 2018 with a minimum contribution of $150,000 to support programs that reduce poaching, habitat loss and illegal trade in tiger parts.

More and more, consumers want to do business with companies that want to make a meaningful difference in the world and actively seek to do good.  Our investment of time and resources into cause marketing initiatives with a purpose gives us an opportunity to partner with our dealers and consumers by inviting everyone to participate in making a meaningful difference. 

Nothing protects its own like a tiger. This conservation effort is in keeping with our constant pursuit and support of what we, as well as our customers and dealers, value most. Uniroyal is a tire for those who place family, friends and relationships above all else, who have nothing to prove but their devotion, their loyalty and their authenticity. This program is our way of extending that protection to the broader world around us and using our collective power to preserve something we all cherish. We invite you to join Uniroyal, WWF and our dealers to be a part of something that matters.