UNIROYAL NEWS

Uniroyal Latest News and Announcements

GIANT UNIROYAL TIRE RENEWS FOCUS ON BREAST CANCER AWARENESS

ALLEN PARK, Mich. (Oct. 1, 2024) – Uniroyal Tires will continue its tradition of turning Allen Park’s Uniroyal Giant Tire into a beacon of hope, cutting through the darkness during Breast Cancer Awareness Month. 

GIANT UNIROYAL TIRE REACHES 60-YEAR MILESTONE

ALLEN PARK, MICH., April 22, 2024 – Uniroyal Tires is celebrating the 60th anniversary of the Giant Uniroyal Tire, an Interstate 94 landmark that signals home to area residents and welcomes visitors to the Motor City.

UNIROYAL TIRES SHINES A LIGHT ON BREAST CANCER AWARENESS MONTH

ALLEN PARK, MICH., October 16, 2023 – Uniroyal Tires is shining a light on breast cancer and metastatic breast cancer in October by lighting the historic Uniroyal Giant Tire in Allen Park.

UNIROYAL ROLLS OUT NEW LAREDO HT, AT TIRES FOR LARGER VEHICLES

GREENVILLE, S.C., July 11, 2023 – As drivers and vehicle manufactures transition to larger vehicles, Uniroyal is meeting the need by launching two tire lines for trucks and SUVS: Uniroyal Laredo HT and Laredo AT.

UNIROYAL^®  LAUNCHES THE POWER PAW^®  A/S TIRE
 

GREENVILLE,  S.C., Nov. 20, 2022 — Uniroyal^® Tires has launched the new Power Paw^® A/S tire, combining value and cool.

UNIROYAL^® TIRES RENEWS SUPPORT FOR WORLD WILDLIFE FUND PROGRAM TO DOUBLE WILD TIGER POPULATION
 

GREENVILLE, S.C., Oct. 1, 2019 — Uniroyal^® Tires is renewing its support of the World Wildlife Fund (WWF^®) campaign to increase the number of wild tigers. >More

UNIROYAL^® TIRES LAUNCHES TIGER PAW^® TOURING ALL-SEASON
 

GREENVILLE, S.C., June 7, 2019 - Uniroyal^®Tires launched the Tiger Paw^®Touring All-Season, a tire for passenger cars, minivans, CUVs and SUVs, in 114 sizes that will cover more than 196 million of the 245 million vehicles on the road today. 

UNIROYAL^® TIRES INTRODUCES NEW BRAND MASCOT
 

GREENVILLE, S.C., May 7, 2019 — Uniroyal^® Tires has introduced a new brand symbol that has been 50 years in the making. “Royal,” a tiger cub wearing a crown and sitting inside a Uniroyal tire, will become the brand’s icon.

UNIROYAL^®  TIRES GIANT TIRE HELPS DETROIT CELEBRATE QUICK LANE BOWL
 

GREENVILLE, S.C., Dec. 20, 2018 — Drivers in Detroit this week will notice a major, yet temporary, change to one of the Motor City’s best-known landmarks.

UNIROYAL^® TIRES DRIVES SUPPORT FOR WORLD WILDLIFE FUND’S (WWF^®) PROGRAM TO DOUBLE WILD TIGER POPULATION
 

GREENVILLE, S.C., Oct. 1, 2018 — Today Uniroyal^® Tires, the brand that offers the iconic Tiger Paw^® tire line, is launching a new month-long campaign to help World Wildlife Fund (WWF) save wild tigers.

UNIROYAL^® TIRES KICKS OFF ANNUAL COMMUNITY SOCCER PROGRAM GIVEAWAY
 

Greenville, SC, June 26, 2017 – This summer, participating Uniroyal dealers will share free soccer gear with local leagues.

UNIROYAL^® CELEBRATES 50^TH ANNIVERSARY OF GIANT UNIROYAL TIRE LANDMARK

DETROIT, May 20, 2015 — Uniroyal Tires today marked the 50th anniversary of its famous giant tire landmark in Detroit by hosting the Automotive Press Association (APA) for an event alongside the Motor City's gateway icon, the largest tire model ever built.