​​​​New tire line will accommodate pickup trucks and SUVs

The line includes 66 total size offerings

GREENVILLE, S.C. July 11, 2023 – As drivers and vehicle manufactures transition to larger vehicles, Uniroyal is meeting the need by launching two tire lines for trucks and SUVS: Uniroyal Laredo HT and Laredo AT.


“We know as the market shifts, people are buying larger vehicles and using pickup trucks as daily drivers,” said Michelle Grim, Uniroyal brand director. “The Laredo family of tires will help accommodate this dynamic market shift while delivering the high quality and versatility our customers expect.”


The Uniroyal Laredo HT is an all-season highway tire for light-duty pickup trucks and SUVs. It is designed for confidence on the road, whether it’s a highway commute, a long road trip or a downtown drive. The Laredo HT tire is reliable and accompanied by a 60,000-mile warranty. The Laredo HT tire lets you drive worry-free with those you value most.


The Uniroyal Laredo AT tire is an all-season tire that can accommodate both on- and off-road while driving a light-duty pickup truck or SUV. The tire features staggered shoulder blocks that deliver traction you can trust. It also includes a reliable tread compound that offers long-lasting, consistent treadwear on the highway. With a 55,000-mile warranty, this is value you can count on.


Both tires are backed by 130 years of Uniroyal know-how and a 45-day satisfaction guarantee. Between the Laredo AT and HT tires, there are a total of 66 size offerings.


About Uniroyal

Uniroyal stands for value. For passenger cars, SUVs, light trucks and commercial vehicles, Uniroyal delivers reliable performance at an affordable price. With a 130-year heritage and popular tire lines including Tiger Paw and Laredo that have been relied on for generations, Uniroyal is among the most trusted names in tires.


For more information, contact:

Jessica Pickens