UNIROYAL® GETS “WINTER-READY” WITH NEW TIRE

Tiger Paw® Ice & Snow II Is Studdable and Affordable

GREENVILLE, S.C. — (July 26, 2010) — To help value-driven consumers prepare for the upcoming winter months, Uniroyal® is introducing a new winter tire. The Uniroyal Tiger Paw® Ice & Snow II launches Aug. 1, 2010, in 29 sizes. The tire, designed for a wide range of passenger cars from subcompact to full-size, provides both durability and reliability for driving in severe winter conditions at an affordable price.

“The tire is designed to perform in all weather conditions, but excels in cold, icy, wet and snowy weather,” said Andy Koury, winter category manager. “We used the latest technology to help the tire maintain adhesion and flexibility in low temperatures, thus improving its cold weather grip.”

The tire is molded for studs to enhance ice traction and meets the Rubber Manufacturers Association (RMA) severe snow traction performance requirements. Also built-in is a highly siped tread surface, deep tread grooves and a winter adapted tread compound. The tire also includes computer-optimized variable pitch tread elements synchronized to reduce noise for a quieter winter drive.

At the heart of every Tiger Paw tire is Uniroyal’s signature DuraShield® construction, which is a unique combination of features for durability, dependability and performance. Other key aspects include high density casing, dual-compound tread, high strength sidewalls and high strength beads.

The Uniroyal Tiger Paw Ice & Snow II will begin shipping Aug. 1, 2010. Interested dealers should contact their MAST account representative or 1-877-Uniroyal for further details. The following are the 29 sizes:

P155/80R13* P215/70R14* 215/60R15
P175/70R13* 185/60R15 215/70R15
175/65R14 185/65R15 205/55R16
P185/60R14* 195/60R15 205/60R16
185/65R14 195/65R15 205/65R16
P185/70R14* P205/60R15* 215/60R16
P195/70R14* 205/65R15 215/65R16
P195/75R14* 205/70R15 225/60R16
P205/75R14* P205/75R15 205/50R17
215/65R17 225/50R17  
*Tiger Paw® Ice & Snow I design. Previously only available in Canada

For the latest information about Uniroyal® Tires, visit the brand's website at www.UniroyalTires.com and find Uniroyal on Facebook at www.facebook.com/UniroyalTire

About Uniroyal:
Uniroyal® Tire is one of the world's leading tire brands for passenger and commercial cars, pick-ups, light trucks, minivans and sport utility vehicles. Dating back to 1892, Uniroyal Tire has developed a reputation for providing high-quality, affordable tires including its Tiger Paw® and Laredo® tire series. Uniroyal tires offer just the right combination of dependability, traction and grip in almost every weather condition, and come with one of the industry's leading warranties. Visit Uniroyal Tire online at www.UniroyalTires.com.

Media Contacts:

Nadine Lussier
Uniroyal Public Relations Manager
450-978-4766 (office)
514-912-1849 (mobile)
nadine.lussier@ca.michelin.com

Allison White
Public Relations, Trone
336-812-2022
awhite@trone.com

 
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