UNIROYAL® EXTENDS TOURING LINE TO BROADEN COVERAGE

Tiger Paw® Touring Extension Offers New Look and Sizing

GREENVILLE, S.C. — (Julye 19, 2010) — To meet the needs of even more consumers in the ever-evolving passenger tire market, Uniroyal® is expanding its Tiger Paw® Touring line. Nineteen new T-rated sizes launched July 1, 2010, with five new H- and V-rated sizes to follow Sept. 1, 2010. The Tiger Paw Touring tire is the longest wearing Uniroyal passenger tire ever, making it one of the best values in the Uniroyal line.

“According to Reuters and automotive research firm R.L. Polk & Co., 13 of the top 20 best-selling vehicles of 2009 were passenger cars1, while the median age of most vehicles on the road is more than nine years old2,” said Duane Thomas, Uniroyal brand category manager. “In these tough economic times, drivers are keeping their vehicles longer, therefore increasing the opportunity for tire dealers to replace these tires multiple times. The Tiger Paw Touring line is the ideal selection for value-oriented customers; and now with 71 sizes and 92 percent market coverage, there is likely to be a tire for whatever drivers need.”

The Tiger Paw Touring tire includes a solid shoulder tread block design, allowing for high-performance handling and stability in all seasons, plus wide tread grooves for effective water evacuation and increased wet traction. The new sizes have a sleek, new look designed to complement today’s modern touring vehicles.

The tire also features Uniroyal’s signature DuraShield® construction, which includes pyramidal steel belts, insulating belt edge strips and a heavy gauge inner liner. All of these parts help the tire absorb impact, reduce stress, run cooler and extend belt and tire life. The Tiger Paw Touring line also features TrU-Form technology, optimizing the casing shape for longer wear, comfort and a smoother ride. This technology helps deliver extended, even wear by equalizing stress on the contact patch.

The Uniroyal Tiger Paw Touring line has S-, T-, H- and V-speed ratings. The new T-rated tire sizes began shipping July 1, 2010 and include an 80,000 mile manufacturer’s treadwear limited warranty. The new H- and V-rated tire sizes will begin shipping Sept. 1, 2010 and include a 70,000 mile manufacturer’s treadwear limited warranty. Interested dealers should contact their MAST account representative or 1-877-Uniroyal® for further details. The following are the 24 new sizes, listed by speed rating:

T-Rated (July 1): H-Rated (Sept. 1): V-Rated (Sept. 1):
P215/70R15 205/50R16 205/50R17 XL
205/60R16 215/60R16 225/55R17
205/65R16 225/60R18  
205/55R16    
215/60R16    
225/60R16    
225/65R16    
235/60R16    
235/65R16    
215/50R17    
P215/60R17    
215/65R17    
225/50R17    
225/55R17    
225/60R17    
225/65R17    
235/60R17    
215/55R18    
225/50R18    

For the latest information about Uniroyal® Tires, visit the brand's website at www.UniroyalTires.com and find Uniroyal on Facebook at www.facebook.com/UniroyalTire

About Uniroyal:
Uniroyal® Tire is one of the world's leading tire brands for passenger and commercial cars, pick-ups, light trucks, minivans and sport utility vehicles. Dating back to 1892, Uniroyal Tire has developed a reputation for providing high-quality, affordable tires including its Tiger Paw® and Laredo® tire series. Uniroyal tires offer just the right combination of dependability, traction and grip in almost every weather condition, and come with one of the industry's leading warranties. Visit Uniroyal Tire online at www.UniroyalTires.com

Media Contacts:

Nadine Lussier
Uniroyal Public Relations Manager
450-978-4766 (office)
514-912-1849 (mobile)
nadine.lussier@ca.michelin.com

Allison White
Public Relations, Trone
336-812-2022
awhite@trone.com

Sources:
  1 Top 20 Selling Vehicles in U.S. for 2009. Reuters,
http://www.reuters.com/article/idUSN0510644520100105
  2 U.S. Vehicle Median Age Increased in 2008. R.L. Polk & Co., http://usa.polk.com/News/LatestNews/2009_0303_vehicle_median_age.htm  

 
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