UNIROYAL® LAUNCHES ULTRA-HIGH PERFORMANCE TIRE

Tiger Paw® GTZ All Season Offers High Quality and Affordability

GREENVILLE, S.C. — (June 3, 2010) —The new ultra-high performance tire from Uniroyal®, the Tiger Paw® GTZ All Season, launches July 1, 2010. The tire is engineered to meet the ultra-high performance needs of drivers of sports cars and sedans in a range of weather conditions.

“The Uniroyal brand resonates with drivers and is known for trust and longevity,” said Duane Thomas, Uniroyal brand category manager. “Right now, the ultra-high performance all-season category is one of the fastest growing segments of the market. In this economy, drivers are reluctant to purchase high-end tires, but aren’t willing to sacrifice quality. By offering high quality at an affordable price, we are helping fill that need in the marketplace.”

The new Tiger Paw GTZ All Season features Uniroyal’s signature DuraShield® technology, which includes pyramidal steel belts, insulating belt edge strips and a heavy gauge inner liner.  All of these parts help the tire absorb impact, reduce stress, run cooler and extend belt and tire life. The tire also features a non-directional tread design, allowing it to be rotated on all sides of the vehicle, providing even wear throughout the life of the tire. 

The Tiger Paw GTZ All Season also features the Tiger Claw tread design, a solid center rib and optimized tread compound for reliable performance in all seasons. These technologies all work together to provide increased tread life, more balanced wear and all-season reliability.

The Uniroyal Tiger Paw GTZ All Season has a Z-speed rating and will begin shipping July 1, 2010.  Interested dealers should contact their MAST account representative or 1-877-Uniroyal for further details.  It is available in the following 25 sizes:

205/50ZR16 245/50ZR16 225/45ZR17/XL 235/55ZR17 225/45ZR18/XL
205/55ZR16 205/40ZR17/XL 225/50ZR17 245/40ZR17 235/40ZR18
215/55ZR16 205/50ZR17 225/55ZR17 245/45ZR17 245/40ZR18
225/50ZR16 215/45ZR17/XL 235/45ZR17 275/40ZR17 245/45ZR18
225/55ZR16 215/50ZR17 235/50ZR17 225/40ZR18/XL 275/40ZR18

For the latest information about Uniroyal Tires, visit the brand's website at www.UniroyalTires.com; the “More Mileage for Your Money” blog portal at MoreMileage.UniroyalTires.com; to find us on Facebook, visit  www.facebook.com/UniroyalTire and follow Uniroyal on Twitter at www.twitter.com/UniroyalTires.

About Uniroyal:
Uniroyal Tire is one of the world's leading tire brands for passenger and commercial cars, pick-ups, light trucks, minivans and sport utility vehicles. Dating back to 1892, Uniroyal Tire has developed a reputation for providing high-quality, affordable tires including its Tiger Paw® and Laredo® tire series. Uniroyal tires offer just the right combination of dependability, traction and grip in almost every weather condition, and come with one of the industry's leading warranties. Visit Uniroyal Tire online at www.UniroyalTires.com.

Media Contacts:

Nadine Lussier
Uniroyal Public Relations Manager
450-978-4766 (office)
514-912-1849 (mobile)
nadine.lussier@ca.michelin.com       

Kristy Kennedy
Public Relations, Trone
336-812-2054
kkennedy@trone.com

 
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