Multiple Online Giveaways Put Money Back in Consumers Hands

GREENVILLE, S.C. — (May 17, 2010) — Uniroyal® Tire is continuing its commitment to helping consumers save with two year long giveaways. The $100 Uniroyal Tire Gift Card Giveaway will award 12 monthly winners with a $100 Visa® gift card. Uniroyal’s Soccer Ball-A-Day Giveaway gives participants a chance to win a Uniroyal soccer ball every day in 2010.

“Providing increased value for our consumers is important to Uniroyal,” said Ashley Ramos, Uniroyal Tire communications manager. “Consumers are still facing tough times and we want to help them out. One hundred dollars can go a long way in a family’s monthly budget and a free soccer ball keeps money in each winner’s wallet.”

Signing up for your chance to win a $100 Visa gift card or a Uniroyal soccer ball is as easy as going to www.UniroyalTires.com. Winners for the gift card will be drawn around the 15th of each month and entries must be completed by midnight the day before the drawing to be considered eligible. For both giveaways, there is no purchase necessary, limit one winner, per household, per year. For official rules, please visit www.UniroyalTires.com/promo/rules.html or www.UniroyalTiresPromo.com/Uniroyal_More_Mileage_Giveaway/Official_Rules.pdf.

In addition to the $100 Uniroyal Tire Gift Card Giveaway and Uniroyal’s Soccer Ball-A-Day Giveaway, Uniroyal will be continuing to support soccer families with a new sweepstakes beginning in July. The Uniroyal Soccer Ball Design Challenge will give soccer fans and players the opportunity to become the official designer of the Uniroyal soccer ball for the 2011 season. Interested participants should visit www.UniroyalTires.com beginning July 1 for details about this year’s contest.

For the latest information about Uniroyal Tires, visit the brand's website at www.UniroyalTires.com; the “More Mileage for Your Money” blog portal at MoreMileage.UniroyalTires.com; find us on Facebook at www.facebook.com/UniroyalTire and follow Uniroyal on Twitter at www.twitter.com/UniroyalTires.

About Uniroyal:
Uniroyal Tire is one of the world's leading tire brands for passenger and commercial cars, pick-ups, light trucks, minivans and sport utility vehicles. Dating back to 1892, Uniroyal Tire has developed a reputation for providing high-quality, affordable tires including its Tiger Paw® and Laredo® tire series. Uniroyal tires offer just the right combination of dependability, traction and grip in almost every weather condition, and come with one of the industry's leading warranties. Visit Uniroyal® Tire online at www.UniroyalTires.com.

Media Contacts:

Nadine Lussier
Uniroyal Public Relations Manager
450-978-4766 (office)
514-912-1849 (mobile)
nadine.lussier@ca.michelin.com       

Allison White
Public Relations, Trone
336-812-2022
awhite@trone.com