Uniroyal® Tire Becomes Official Tire of the PBA Tour
SEATTLE, WA & GREENVILLE, SC (November 11, 2003) — The Professional Bowlers Association (PBA) has signed a two-year exclusive deal with Uniroyal® Tire for sponsorship of the PBA Tour. Uniroyal will be the "Official Tire of the PBA Tour."
The new agreement provides tournament entitlement of the PBA Uniroyal Classic, set for March 3-7 in Indianapolis, IN.
"The PBA Tour and Uniroyal Tire are a great fit," said Steve Miller, PBA President and CEO. "Uniroyal is recognized as one of the leading manufacturers of tires in the world. This agreement will provide Uniroyal another means to reach out and provide information on their excellent products."
Uniroyal Tire will sponsor three PBA Tour players on their Team Championship roster. That team will have a season-long competition with other sponsor teams and vie for a $100,000 championship. The Uniroyal Tire team includes Michael Haugen Jr., Brian Kretzer and Tony Reyes.
"We are proud to join the PBA as 'Official Tire of the PBA Tour'," said Tim Jamison, Uniroyal Tire brand director. "This is the perfect opportunity to sponsor a great sport and reach a key target audience for our brand."
The 2003-2004 PBA season began on October 8. During 2002, television ratings of PBA events grew 6 percent on ESPN. Membership increased 20 percent and tournament entries increased more than 35 percent. Other PBA sponsors include Miller Brewing Company, Pepsi Cola, Banquet Foods, Baby Ruth, Days Inn, GEICO Direct, Jackson Hewitt Tax Services, Bayer, Odor-Eaters, Dexter Footwear, Cambridge Credit Counseling, American Bowling Congress, Storm Bowling Products and Wild Turkey Bourbon. For more information on the PBA, log on to www.pba.com.
Uniroyal Tire is one of the world's leading manufacturers of tires for passenger and commercial cars, pick-ups, light trucks, mini vans and sport utility vehicles. Dating back to 1892, Uniroyal Tire has developed a reputation for providing high-quality, affordable tires including its Tiger Paw and Laredo series. Uniroyal tires offer just the right combination of dependability, traction and grip in almost every weather condition, and come with one of the industry's leading warranties.