Uniroyal | Kim Danger helps make the holidays fun, fabulous and frugal!

NEW UNIROYAL® EBOOK OFFERS INNOVATIVE IDEAS

Kim Danger helps make the holidays fun, fabulous and frugal!

GREENVILLE, S.C. - (October 10, 2008) -This year, our wallets are taking a hit wherever we go, especially at the gas pump. Cutting corners and costs is a way of life right now for many folks. The holidays won't wait for inflation to go down or paychecks to go up. The good news is that you don't need a lot of money to celebrate, just a little bit of creativity. Kim Danger, savings expert and mother of two, has teamed up with Uniroyal® to showcase her latest free eBook, "Halloween Tricks & Holiday Tips" featuring the best tips to make the holidays more fun with less stress. The easy to download eBook is online at www.Uniroyal.com/MoreMileageForYourMoney.

According to the National Retail Federation, Halloween consumers spent roughly $5 billion in 2007. Buying a costume doesn't need to haunt you. Kim Danger has ten costume ideas for $10 or less! Some ideas include:

Fisherman - This look starts with jeans and a flannel shirt, topped off with a fishing vest or life preserver and a floppy hat with tackle. A bucket labeled "bait" can hold treats.
Angel - Use an old white sheet, cut a hole large enough for the head and then tie a string around the waste. Wings and a halo are easily (and cheaply!) made out of wire clothes hangers and some aluminum foil.
Nerd - Slacks and a shirt buttoned up to the top are the basis of this costume. The accessories are what make it fun: pocket protectors, calculators and thick glasses. Parted hair slicked down with gel finishes off the look.

Have a thrifty Thanksgiving. You may be resistent to cutting cost for a turkey day feast, but you can cut corners when it comes to decorating. Bringing the outdoors in and making the most of what you already have can make your home beautiful on a budget.

Go on a nature walk with your kids and collect items like colored leaves, acorns and pine cones that can be arranged on your tabletops inside. Baskets, glass bowls and vases are inexpensive ways to display your treasures.
Harvest corn, gourds and squash look lovely by your front door. Roadside stands and farmers' markets often have the best prices.
Fresh cranberries look terrific in glass vases and bowls, either by themselves or with flowers or candles.

Before you know it, the most wonderful time of the year will be here. Unfortunately, the stress of shopping, cooking, and spending way too much money can turn anyone into a grinch. No need, presents can be perfect even when penny pinching is necessary.

Brownie/Cookie Jars - Use a Mason jar and just add the dry ingredients for baked goodies. Add a recipe card and wooden spoon and voila! A great gift at a good price.
Homemade Play Dough Set - A simple recipe using ingredients already found in your cupboard, mixed with red, blue, green and yellow dyes, or even some glitter, make a perfect present for the little ones on your list.
Family Recipe Book - Preserve and share well-loved family recipes. Your printer, scanner and a loose-leaf binder or photo album are all that is needed.

If you are ready to get in the holiday spirit, just log onto www.Uniroyal.com. This eBook and more are available for download www.Uniroyal.com/MoreMileageForYourMoney.

"There is so much happening during the holiday season: traveling, shopping and celebrating," said Kaz Holley, Uniroyal Tire brand director. "Which is why we have partnered with Kim Danger. Uniroyal wants to help families save time, save money, and stay safe on the road."

About Kimberly Danger:
Danger is a nationally-recognized consumer advocate and family-savings expert. She is the author of 1000 Best Baby Bargains and the founder of www.MommySavers.com, an online resource and forum for women. Danger serves as the spokesperson for Uniroyal Tire's "More Mileage for Your Money" campaign.

About the "More Mileage for Your Money" Campaign:
In 2006, Uniroyal Tire created a public service campaign to help consumers address increasing gas costs and rising everyday expenses. Today, the "More Mileage for Your Money" campaign not only offers easy tips for saving money on gas and automotive costs, but also provides straightforward advice on a variety of family areas. Working in partnership with Kimberly Danger, Uniroyal Tire will offer a series of videos, tips and eBooks throughout 2008 on topics such as family budgeting, organization, summer travel, time management, and cooking and shopping efficiently.

About Uniroyal Tire:
Uniroyal Tire is one of the world's leading tire brands for passenger and commercial cars, pick-ups, light trucks, mini vans and sport utility vehicles. Dating back to 1892, Uniroyal Tire has developed a reputation for providing high-quality, affordable tires including its Tiger Paw® and Laredo® tire series. Uniroyal tires offer just the right combination of dependability, traction and grip in almost every weather condition, and come with one of the industry's leading warranties. Visit Uniroyal Tire online at www.Uniroyal.com.

Contact:
Tonya Polydoroff
(864) 458-4511
tonya.polydoroff@us.michelin.com

Karla Comer
(336) 819-6955
kcomer@trone.com