Uniroyal® Laredo® Cross Country

Uniroyal® Introduces Laredo® Cross Country Tire for SUVs

Laredo Cross Country New 60,000-mile tire for SUVs and pick-ups delivers improved tread life and handling

Greenville, SC (September 3, 2003) — Uniroyal® is introducing the Laredo® Cross Country, a comprehensive product line for SUVs and light trucks that delivers outstanding wear and handling at an affordable price. Backed by a 60,000-mile treadwear limited warranty, the new tire will be available at Uniroyal retailers in September.

The Laredo Cross Country fits a broad range of today's most popular SUVs and pick-ups, including Ford Expedition, Explorer, Escape and F150/250; Chevrolet Suburban, Tahoe, Blazer, Trailblazer and Silverado; GMC Yukon, Envoy and Sierra; Cadillac Escalade; Jeep Cherokee; Honda Passport; Nissan Pathfinder, and Toyota 4Runner. The new tire is available in 14 P-metric sizes.

"The Laredo Cross Country was specifically designed for today's SUVs and provides a tremendous addition to our light truck tire lineup," said Tim Jamison, Uniroyal brand director. "We're confident that this exciting new product line will be well-accepted in the marketplace, especially in today's environment in which so many consumers are looking for reliability and value."

In comparison to the very successful Uniroyal Laredo All Season AWP, the new Laredo Cross Country provides improved wear, dry handling and mud traction, while maintaining the AWP's outstanding comfort, low noise levels and performance in wet and snow conditions.

Contributing to the tire's improved wear is a square, stress-optimized contact patch that enhances tread block stability and minimizes surface temperatures. A full tread depth also contributes to the long tread life, as well as enhanced mud traction.

The Laredo Cross Country launch will receive strong marketing support from Uniroyal, including media advertising and billboards in select markets, unique point-of-sale materials and sales aids for dealers. The ad campaign is promoting the Laredo Cross Country as an "affordable, reliable SUV tire built for everyday adventures," such as "Carpool Canyon" and "Soccer Practice Gulch."

The Laredo Cross Country will be available in these sizes:

Uniroyal Tire is one of the world's leading manufacturers of tires for passenger and commercial cars, pick-ups, light trucks, mini vans and sport utility vehicles. Dating back to 1892, Uniroyal Tire has developed a reputation for providing high-quality, affordable tires including its Tiger Paw® and Laredo series. Uniroyal tires offer just the right combination of dependability, traction and grip in almost every weather condition, and come with one of the industry's leading warranties.

* Available in January 2004.