Ease of Navigation is Hallmark of New Uniroyal® Website
Greenville, SC (March 28, 2003) — When Uniroyal® began designing its new website, the primary goal was simple — to help consumers quickly and easily determine the right tires for their vehicle and where to find them.
"Most consumers have a very clear, straightforward purpose when they go to a tire manufacturer website — they want to determine which tires are appropriate for their vehicle and where they can buy them," said Tim Jamison, Uniroyal brand director. "So our focus was to improve navigation and utilities to deliver the right combination of value-added services and information to consumers."
To make it simple for users to find tire information, every page on the new Uniroyal site (www.uniroyal.com) contains a "Tire Tool" section, featuring a dealer locator, tire selector tool and rotation reminder. The tire selector tells them which Uniroyal tires are appropriate for their vehicle, and the dealer locator points them to the nearest authorized dealer. The rotation service reminder sends free emails to the consumer on rotation intervals so they can obtain optimum wear from their new Uniroyal tires.
The website also features a tire catalog with segmentation for cars and minivans, SUVs and pickups, and commercial vehicles. Through the catalog, users can quickly identify the various Uniroyal lines available for their type of vehicle, and a helpful tire review enables users to easily get more details on specific tire lines, such as product features and warranties. Modules within the tire catalog allow for cross-referencing of relevant information, and a tire comparison chart also facilitates decision-making.
Jamison said the new Uniroyal website also provides helpful information on tires and tire maintenance. For instance, if the user doesn't know the difference between a P-metric and light truck tire, a search feature provides a glossary of industry definitions and terms, as well as links to relevant content.
While the primary goal is helping consumers find the right Uniroyal tire and nearest dealer, the Uniroyal website also contains interesting background and photos on the brand's 110-year heritage. There's a section on the brand's comprehensive support program for youth soccer, as well as interesting facts on brand icons such as the giant Uniroyal tire in Detroit, which started life as a World's Fair Ferris wheel.
"Visitors to our website will gain a good understanding of what our brand is all about and what we have to offer — without having to do a lot of navigational work," Jamison noted.
The Uniroyal brand has a strong history in the tire business. The brand's history dates back to 1892 as the United States Rubber Company. That company began manufacturing and marketing tires with the Uniroyal name in 1964. Today, the Uniroyal brand markets a wide variety of high quality, high mileage tires for many of America's most popular family vehicles and light trucks.